The HyperView technology is designed to allow rich media to escape the constraints of small download sizes and limited banner ad space. Instead, Viewpoint objects can move out of a banner ad, and even out of the Web browser window, to play the content over any area of the desktop, before retreating back into the banner space. With HyperView, instead of limiting the interaction to a small thumbnail figure, or disrupting the user by linking to a different page or popping open a second window, the object can naturally come "forward" from the Web page while the user works with it. This is both quite natural and wonderfully amazing: the first time a car drives out of a small banner ad to fill your desktop can be quite startling, but interacting with objects this way is so much more convenient than re-drawing the Web page or bringing up a new window.
